All Episodes
Displaying 61 - 90 of 95 in total
Ep 35: Never convince, never persuade
If you've ever tried convincing people of something, you'll probably have found that it isn't that easy, and usually fruitless. Here's some thoughts on what to do inst...
Ep 34: Get the money out of your list
How often do you email your subscribers? If you're like most business owners, the answer is "Now and then" or "Whenever we have a promo". If that's the case, you're bu...
Ep 33: You paid how much??? And you're just letting it go to waste...???
Look, generating opportunities has a cost. And if you all you do is generate new ones without ever looking at what's there among your lost deals, you're leaving money ...
Ep 32: Why yes, obviously you should just build without a foundation
Believe it or not, building without a foundation is how lots of ventures get built... and who'd have thought? It's also how lots of ventures crash and burn. ---To get ...
Ep 31: Get your leads for nothing and your sales for free 🎶
Your ad budget? You can keep it. SEO? You don't need it. Cold-calling? Not yet. Spamming people hell no. So, then what? Three simple steps, leads for free. ---To get a...
Ep 30: Precise messaging: a fast 'hack' to get more leads and sales
If your messaging isn't precise and specific, your buyer will hear waffle and they won't buy. And these 2 minutes tell you how to change that and get you more opportun...
Ep 29: Assets, levers, and leverage
Go on, keep creating more assets. I'll be in my room looking for ways to leverage assets, because leverage is how you create returns from your assets. ---For a short ...
Ep 28: How to make it easy to buy
More leads, more ads, more content, more appointments... people get themselves all tangled up, trying to get more sales. But what if you just make it easy for people t...
Ep 27: The identity-piece, aka how to reduce the cost of acquiring clients
Needs, budget and urgency are required for a sale to happen, but if you don't include the identity piece when selecting buyers, your cost of acquisition is way higher ...
Ep 26: How to get a return on all the time and money you've invested over the years
My crystal ball says that you've amassed massive amounts of assets over the years... and that you could reap rich rewards, if you were to leverage them...Sign up for a...
Ep 25: What to do when you "know how to sell, once you're in the room"
It's common - I used to say that, and maybe you do as well. But, how do you get into the room? Get the free Hidden Sales Levers checklist here: https://martinstellar.c...
Ep 24: More leads... or more profit?
It can be a great idea to get more leads if you want to get more revenue and profit. Sure. But it can be an even greater idea to generate more profit from the buyers y...
Ep 23: Listen to the signals
It's easy to fault the other person when they don't get it or they misunderstand you, but hold your horses:When your message doesn't land, it's on you to read the sign...
Ep 22: Assets and leverage: your client list
It's often a costly mistake to invest in growth, especially if you don't leverage your assets first. And your most valuable asset is your list of past buyers. There's ...
Ep 21: Create more sales by highlighting problem-cost
For a deeper dive and some handy questions to ask your buyer, go here:https://salesflowcoach.app/ill-bet-that-hurts-like-mad-how-to-create-buyers-by-highlighting-probl...
Ep 20: How to handle the no
Hearing 'no' is usually the thing we fear most, but actually... if you handle it right, it can be a great opportunity...
Ep 19: Want rapport? Sell to shared values
More fun, more rapport, more sales, when you seek to engage with buyers who share values with you...
Ep 18: You won't get the deal if you don't get your buyer
Oh sure, you can pitch at people, and who knows... maybe you'll even get it right. But you can also ask questions that help you get your buyer, and guess what: then th...
Ep 17: Nice People don't get a hallpass
"Oh my buyers know where to find me, I don't want to be pushy". No, but then you're being a people-pleaser and that doesn't help anyone. You owe it to your buyers to h...
Ep 16: Sales for the pushy, and sales for nice people
The common misconception: you need to deliver a powerful pitch, so that your buyer will want to know more and buy from you. But if you don't ask questions, how will yo...
Ep 15: Selling as an act of service
Why wait until someone buys, to serve them? Why not make selling itself an act of service? Sign up for more daily thoughts like these at https://martinstellar.com/nice...
Ep 14: "But it's impossible for nice people to be good at selling!"
Haha, actually no. Nice People have a massive advantage...
Ep 13: When a buyer can't decide, give the "Pay up or put up" message
Indecision is one of the most annoying things in business and sales. All those people who want your work, and need it... and yet, they just can't seem to make the deci...
Ep 12: Is this a now-problem, or a someday-problem?
You might have only a few deals to work on, but: if you're trying to move forward a deal where a buyer has no urgency, you're a) wasting your time, and b) making it le...
Ep 11: How to start a sales conversation
Yes it's nice to create rapport with people, but you easily end up in useless waffle. Besides, you buyer has a decision to make, so set the stage at the start, to ensu...
Ep 10: Mini-series: Sales for Nice People. Part 4: Profit
Because yeah, you should make a profit. How else are you going to keep serving your people into the future? How can you deliver quality, sustainably, if you don't make...
Ep 8: Mini-series: Sales for Nice People. Part 2: Explain
Explaining your offer: the part where you fall into pitching, hyping and persuading, a poof: gone is your deal.Download today's Useful Little Resource
Ep 7: Mini-series: Sales for Nice People. Part 1: Listen
Sales for Nice People is the ethical selling framework I developed so that ethical entrepreneurs sell more, no convincing or persuading required. This is Part 1 of a 4...
Ep 6: Nice guys need not apply (nice gals? same thing)
Yes of course, you want to be nice people. But being nice people isn't the same as being a nice guy or gal, and the difference is important. Listen to today's episode ...
