Ep 64: Serving your buyers starts *before* the sale
Oh for sure, it's wonderful when you get to serve your clients and do great work for them. But for that to be possible, they first need to *become* clients.
And if that means you struggle because you don't like selling, then just make the sales process itself an act of service.
That's called Sales for Nice People.
And this is called a book: https://martinstellar.com/book.
Get yourself a copy. It'll make your selling a hell of a lot easier.
