Latest Episodes
Ep. 138: Sell a remedy, not a painkiller
Focusing too much on the pain your buyer is in can be a mistake. They need to see that you understand the cause of the problem, if they're going to buy. ---Get a short...
Ep 137: Why you need permission when selling
Because selling is something you do with people, not to people. And asking permission is fundamental if you want your sales process to be fun and as effortless as poss...
Ep 136: When a buyer says "Interesting!", you're looking at a false positive
If you happen to find the idea of Sales for Nice People interesting, the above would suggest I won't be able to help. But if you wonder if it would be helpful to learn...
Ep 135: Question the yes, because it's not a sale until the money is there
Sure, of course you want to cheer and celebrate, when a buyer says yes. But hold your horses, don't count your chickens. If you don't, you might just ruin the sale. --...
Ep 134: Pitch, waffle, or ask?
Whether you land the sale or not is largely up to how you handle the conversation. So you'd better not waffle, and pitching is recommended either...---Get a short dail...
