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Latest Episodes

Ep 68: How to send emails that help your sales instead of getting you ghosted

Email is a powerful tool, but only if you use it right. And if you try and make your email do your selling for you, you get ghosted. Today's episode presents a very us...

Ep 67: Incompatible currencies

It's one of the easiest ways to lose a sale, when you try to trade in 'incompatible currencies'. But once you watch this episode, you'll know how to avoid it. And once...

Ep 66: Give them questions, not answers

Oh sure, you need to answer your buyer's questions. But you'll get far, far more done in your sales process if you give people the right kind of questions. To get the ...

Ep 65: "How do I encourage people to buy?"

Instead of encouraging, which is just another way of telling people what's good for them, ask questions that help people encourage themselves. Nice, easier, gets you m...

Ep 64: Serving your buyers starts *before* the sale

Oh for sure, it's wonderful when you get to serve your clients and do great work for them. But for that to be possible, they first need to *become* clients. And if tha...

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