Latest Episodes
Ep 123: Mini-training "The Empathy Edge" pt 2 - The big frustration
If your buyer isn't truly fed up with the problem they have, they're not very likely to buy your solution. So, ask them about their big frustration, ask them what "Eno...
Ep 122: Mini-training "The Empathy edge" Pt 1: Three fears
The features, the outcomes, the benefits: yes, sure. But what about the your buyers worries and fears and concerns? Doesn't it just suck, when they show up at the end ...
Ep 121: Mini-training The Empathy Edge, Pt. 0
They say 'You don't get the deal if you don't get the buyer', and that means you as a nice person can simply use empathy, to get a real good understanding of your buye...
Ep 120: Ask for 'No'
'No' is not the end of the world, and very often, it's the start of a new phase in your deal. ---Get a short and helpful daily email at martinstellar.com/nice-people
Ep 119: "How should I encourage people to buy?
Yeah but wait a minute. Is that really the best question to ask? And is that a leading question? No, and yes. ---Get a short daily email at https://martinstellar.com/n...
