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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-178-deal-diagnosis-x-ray-pt-5-identify-the-purchase-motivators</loc>
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  <url>
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    <lastmod>2025-05-05T15:24:03Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-176-deal-diagnosis-xray-pt-3-the-problem-stack</loc>
    <lastmod>2025-05-05T11:59:25Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-175-deal-diagnosis-x-ray-pt-2-empathy-and-making-people-feel-seen</loc>
    <lastmod>2025-05-05T09:16:17Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-174-deal-diagnosis-x-ray-pt-1-where-actually-is-this-deal-at</loc>
    <lastmod>2025-05-05T09:16:08Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-173-deal-diagnosis-x-ray-pt-0-do-no-harm</loc>
    <lastmod>2025-04-28T10:26:20Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-172-introducing-mini-training-deploy-strategic-empathy</loc>
    <lastmod>2025-04-24T12:28:07Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-171-what-to-say-and-not-say-when-a-buyer-shows-up-late</loc>
    <lastmod>2025-04-23T09:18:35Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-170-its-more-fun-to-get-ghosted-by-richard-branson</loc>
    <lastmod>2025-04-22T08:36:02Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-169-how-to-create-rapport-before-your-very-first-meeting</loc>
    <lastmod>2025-04-21T08:57:01Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-168-if-youre-a-leader-you-dont-have-a-sales-problem-you-have-a-leadership-problem</loc>
    <lastmod>2025-04-18T11:52:37Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-167-your-buyer-is-not-an-idiot</loc>
    <lastmod>2025-04-17T12:05:42Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-166-perspective-taking-dont-try-to-share-your-vision</loc>
    <lastmod>2025-04-16T09:31:52Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-165-one-of-us-is-right-and-the-other-one-is-you</loc>
    <lastmod>2025-04-15T09:27:51Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-164-why-binary-questions-dont-get-you-introductions</loc>
    <lastmod>2025-04-14T08:05:18Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-163-uncountable-costs-people-to-avoid</loc>
    <lastmod>2025-04-10T08:55:44Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-162-people-love-to-buy-they-just-loathe-being-sold-to</loc>
    <lastmod>2025-04-09T09:33:10Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-161-beware-false-positive-never-ask-a-buyer-if-theyre-interested</loc>
    <lastmod>2025-04-08T14:44:51Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-160-verbs-interrogatives-and-binary-questions</loc>
    <lastmod>2025-04-07T09:10:16Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-159-missing-permission-the-hidden-deal-killer</loc>
    <lastmod>2025-04-04T11:20:12Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-158-stop-trying-to-get-your-buyer-to-say-yes</loc>
    <lastmod>2025-04-03T11:59:33Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-157-never-ask-your-buyer-for-thoughts-or-feedback</loc>
    <lastmod>2025-04-02T09:54:25Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-156-i-just-dont-like-selling-makes-zero-sense</loc>
    <lastmod>2025-04-01T08:45:17Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-155-pushback-on-pricing-maybe-youre-charging-too-little</loc>
    <lastmod>2025-03-31T10:37:50Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-154-never-follow-up-never-check-in</loc>
    <lastmod>2025-03-28T10:19:36Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-152-everything-wrong-with-marketing-and-sales-in-one-handy-sentence</loc>
    <lastmod>2025-03-27T11:59:28Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-151-how-to-sell-when-youre-not-in-the-room-the-most-important-conversation-in-the-sales-process</loc>
    <lastmod>2025-03-26T13:20:39Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-150-more-sales-have-fewer-conversations</loc>
    <lastmod>2025-03-25T09:52:24Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-149-everybody-is-always-right-in-their-own-mind</loc>
    <lastmod>2025-03-24T09:46:51Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-148-who-else-stands-to-win-when-this-problem-gets-solved</loc>
    <lastmod>2025-03-21T17:21:47Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-147-keep-your-messaging-short</loc>
    <lastmod>2025-03-20T13:00:28Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-146-good-news-you-can-stop-chasing-people-now</loc>
    <lastmod>2025-03-19T12:11:23Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-145-any-deals-in-your-pipeline</loc>
    <lastmod>2025-03-18T08:48:29Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-144-dont-be-interesting-be-useful-instead</loc>
    <lastmod>2025-03-17T09:37:52Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-144-if-youre-pitching-are-you-sure-youre-not-being-conceited</loc>
    <lastmod>2025-03-12T12:29:04Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-142-things-are-bought-not-sold</loc>
    <lastmod>2025-03-11T14:19:19Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-142-how-to-make-a-buyer-wrong-and-lose-the-sale</loc>
    <lastmod>2025-03-12T06:38:14Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-140-what-actually-is-a-pipeline</loc>
    <lastmod>2025-03-05T11:06:22Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-139-beware-the-curse-of-the-polymath</loc>
    <lastmod>2025-03-04T13:28:38Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-138-sell-a-remedy-not-a-painkiller</loc>
    <lastmod>2025-03-03T10:29:41Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-137-why-you-need-permission-when-selling</loc>
    <lastmod>2025-02-27T12:00:19Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-136-when-a-buyer-says-interesting-youre-looking-at-a-false-positive</loc>
    <lastmod>2025-02-26T17:36:37Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-135-question-the-yes-because-its-not-a-sale-until-the-money-is-there</loc>
    <lastmod>2025-02-25T09:53:41Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-134-pitch-waffle-or-ask</loc>
    <lastmod>2025-03-12T06:38:38Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-133-traditional-selling-you-mean-robbing-people-of-their-autonomy</loc>
    <lastmod>2025-02-19T10:28:41Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-132-how-do-i-find-strangers-and-turn-them-into-customers</loc>
    <lastmod>2025-02-18T08:46:58Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-131-careful-with-the-charity-trap-because-death-by-charity-is-a-real-thing</loc>
    <lastmod>2025-02-17T11:16:35Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-130-buyers-are-not-liars</loc>
    <lastmod>2025-02-13T09:55:21Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-129-how-to-lose-a-sale-at-the-start-of-your-first-meeting</loc>
    <lastmod>2025-02-12T10:57:17Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-128-value-vs-values-in-your-marketing-narrative</loc>
    <lastmod>2025-02-11T09:32:22Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-127-why-a-thought-provoking-question-is-always-better-than-a-convincing-argument</loc>
    <lastmod>2025-02-10T09:22:11Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-126-mini-training-the-empathy-edge-pt-5-your-buyers-next-identity</loc>
    <lastmod>2025-02-07T12:35:28Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-125-mini-training-the-empathy-edge-whats-the-big-aspiration</loc>
    <lastmod>2025-02-06T12:29:50Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-124-mini-training-the-empathy-edge-pt-3-what-are-your-buyers-three-biggest-wants</loc>
    <lastmod>2025-02-05T10:47:00Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-123-mini-training-the-empathy-edge-pt-2-the-big-frustration</loc>
    <lastmod>2025-01-31T12:04:18Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-122-mini-training-the-empathy-edge-pt-1-three-fears</loc>
    <lastmod>2025-01-29T14:04:03Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-121-mini-training-the-empathy-edge-pt-0</loc>
    <lastmod>2025-01-29T13:03:50Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-120-ask-for-no</loc>
    <lastmod>2025-01-27T10:11:25Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-119-how-should-i-encourage-people-to-buy</loc>
    <lastmod>2025-01-23T11:50:32Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-118-how-putting-a-pebble-in-their-shoe-means-you-dont-ghosted-so-much</loc>
    <lastmod>2025-01-22T09:19:52Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-117-what-matters-most</loc>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-116-your-proposals-shouldnt-do-your-selling</loc>
    <lastmod>2025-01-20T10:56:53Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-115-get-off-the-cross-we-need-the-wood</loc>
    <lastmod>2025-01-16T10:32:19Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-114-how-to-make-enemies-and-alienate-people</loc>
    <lastmod>2025-01-15T11:09:40Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-113-how-to-create-urgency-for-your-offer-ethically</loc>
    <lastmod>2025-01-14T08:57:49Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-112-help-your-buyer-bring-out-the-best-in-themselves</loc>
    <lastmod>2025-01-13T10:46:13Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-111-mine-your-network-for-opportunities</loc>
    <lastmod>2025-01-10T09:22:46Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-110-why-automated-lead-gen-might-be-the-worst-thing-you-could-do-for-your-business</loc>
    <lastmod>2025-01-09T10:52:29Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-109-why-nobody-cares-about-your-better-mousetrap</loc>
    <lastmod>2025-01-08T11:26:56Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-108-dont-check-in-with-your-buyers</loc>
    <lastmod>2025-01-07T09:26:46Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-107-why-some-deals-should-be-taken-off-the-table</loc>
    <lastmod>2025-01-06T09:02:39Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-106-do-you-actually-need-a-crm-and-whats-the-best-one</loc>
    <lastmod>2024-12-09T12:24:54Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-105-three-ways-for-nice-people-to-set-a-next-step-with-your-buyers</loc>
    <lastmod>2024-12-05T10:11:59Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-104-the-truth-about-the-oldest-profession-in-the-world</loc>
    <lastmod>2024-12-04T09:18:53Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-103-how-to-not-imprison-your-buyers</loc>
    <lastmod>2024-12-03T12:28:47Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-102-dont-subsidise-your-buyers-business</loc>
    <lastmod>2024-12-02T09:27:13Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-101-to-get-more-say-less</loc>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-100-strategic-generosity-vs-acting-like-a-charity</loc>
    <lastmod>2024-11-28T16:40:59Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-99-why-you-need-to-get-the-four-levels-of-permission-when-selling</loc>
    <lastmod>2024-11-27T13:26:37Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-98-yes-i-mean-it-stop-solving-problems</loc>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-97-why-do-people-give-you-money</loc>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-96-stop-trying-to-close-the-sale</loc>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-95-sell-to-people-like-me</loc>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-94-being-in-love-with-your-product-makes-selling-effortless</loc>
    <lastmod>2024-11-20T09:43:24Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-93-i-just-dont-like-having-to-do-sales-calls</loc>
    <lastmod>2024-11-19T11:35:23Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-92-who-are-you-looking-to-become</loc>
    <lastmod>2024-11-18T09:30:16Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-91-what-are-you-even-saying</loc>
    <lastmod>2024-11-15T11:00:28Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-90-how-to-ensure-you-get-ghosted-and-your-deals-die</loc>
    <lastmod>2024-11-14T12:29:25Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-89-should-you-price-above-resentment</loc>
    <lastmod>2024-11-13T09:30:51Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-88-does-your-business-exist-to-right-wrongs</loc>
    <lastmod>2024-11-12T12:25:15Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-87-never-ask-a-buyer-how-theyre-doing</loc>
    <lastmod>2024-11-11T10:18:24Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-86-diagnose-before-prescribing</loc>
    <lastmod>2024-11-08T03:49:02Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-85-agendas-and-framing-how-to-start-a-sales-conversation</loc>
    <lastmod>2024-11-07T09:16:28Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-84-but-martin-people-just-wont-pay-what-my-work-is-worth</loc>
    <lastmod>2024-11-06T09:17:17Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-83-youre-charging-too-little-for-your-work</loc>
    <lastmod>2024-11-05T10:01:08Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-82-how-does-this-sales-coaching-thing-work</loc>
    <lastmod>2024-11-04T10:28:54Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-81-telling-your-buyer-whats-right-for-them-vs-letting-them-choose</loc>
    <lastmod>2024-11-01T08:04:37Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-80-how-long-do-you-wait-for-a-buyer-to-show-up</loc>
    <lastmod>2024-10-31T10:50:19Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-79-why-you</loc>
    <lastmod>2024-10-30T09:48:11Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-77-values-are-not-a-hippy-thing-theyre-crucial-in-ethical-selling</loc>
    <lastmod>2024-10-31T10:25:54Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-77-what-you-sell-vs-what-people-buy</loc>
    <lastmod>2024-10-28T11:22:26Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-76-are-you-going-to-buy-this-or-not</loc>
    <lastmod>2024-10-25T11:14:03Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-75-how-do-i-stop-getting-ghosted</loc>
    <lastmod>2024-10-24T14:06:22Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-74-i-just-dont-know-how-to-sell-myself</loc>
    <lastmod>2024-10-23T09:10:03Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-73-fears-frustrations-and-the-case-for-using-empathy-lenses-in-your-sales-process</loc>
    <lastmod>2024-10-22T09:47:42Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-72-do-you-have-a-no-list</loc>
    <lastmod>2024-10-21T08:38:55Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-71-good-ideas-volunteer-nothing</loc>
    <lastmod>2024-10-21T07:26:42Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-70-can-selling-be-fun</loc>
    <lastmod>2024-10-17T11:07:15Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-69-selling-service-and-solving-the-good-egg-problem</loc>
    <lastmod>2024-10-16T10:03:19Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-68-how-to-send-emails-that-help-your-sales-instead-of-getting-you-ghosted</loc>
    <lastmod>2024-10-15T07:58:52Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-67-incompatible-currencies</loc>
    <lastmod>2024-10-14T11:09:54Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-66-give-them-questions-not-answers</loc>
    <lastmod>2024-10-10T09:54:36Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-65-how-do-i-encourage-people-to-buy</loc>
    <lastmod>2024-10-09T10:03:38Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-64-serving-your-buyers-starts-before-the-sale</loc>
    <lastmod>2024-10-08T09:13:36Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-63-announcing-sales-for-nice-people-the-book</loc>
    <lastmod>2024-10-07T10:07:10Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-62-say-less-and-get-more-sales</loc>
    <lastmod>2024-10-01T07:45:07Z</lastmod>
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  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-61-to-bully-or-not-to-bully</loc>
    <lastmod>2024-09-30T19:13:10Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-60-do-your-buyer-a-favour-ask-for-the-sale</loc>
    <lastmod>2024-09-27T08:34:02Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-59-followup-entitlement-service</loc>
    <lastmod>2024-09-26T08:36:11Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-58-do-you-know-how-to-l-i-v-e</loc>
    <lastmod>2024-09-25T07:45:39Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-57-i-just-dont-like-selling</loc>
    <lastmod>2024-09-25T07:45:32Z</lastmod>
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  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-56-sales-for-nice-people-book-delayed-plus-recommendation-for-authors</loc>
    <lastmod>2024-09-23T08:46:48Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-55-how-to-reply-to-send-me-some-information</loc>
    <lastmod>2024-09-20T08:48:31Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-54-ask-your-buyers-for-their-budget-great-now-theyre-going-to-lowball-and-haggle</loc>
    <lastmod>2024-09-18T09:50:27Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-53-farm-dont-hunt</loc>
    <lastmod>2024-09-18T09:45:44Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-52-how-high-integrity-entrepreneurs-make-followup-easier</loc>
    <lastmod>2024-09-16T10:07:33Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-51-does-it-make-sense-to-get-sales-for-nice-people-if-you-dont-have-a-lot-of-leads-in-the-pipeline</loc>
    <lastmod>2024-09-16T09:54:58Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-50-beware-the-explain-trap</loc>
    <lastmod>2024-09-12T07:50:08Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-49-how-to-remove-the-awkwardness-of-selling</loc>
    <lastmod>2024-09-11T09:26:27Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-48-why-you-need-to-define-your-client-filters</loc>
    <lastmod>2024-09-10T08:13:41Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-47-ive-found-my-nemesis-its-automated-lead-gen-practices-aka-spam-at-scale</loc>
    <lastmod>2024-09-09T13:11:22Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-46-make-it-easy-to-buy-get-the-empathy-edge</loc>
    <lastmod>2024-09-06T06:23:03Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-45-a-rant-about-deceitful-lead-generation-practices</loc>
    <lastmod>2024-09-04T07:48:47Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-44-why-people-dont-see-what-youre-trying-to-tell-them-and-what-to-do-about-it</loc>
    <lastmod>2024-09-03T09:35:49Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-43-i-wish-i-didnt-have-to-sell-my-work</loc>
    <lastmod>2024-09-03T06:44:04Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-42-ethical-selling-is-wanting-something-for-people-not-from-people</loc>
    <lastmod>2024-08-29T08:15:08Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-41-selling-mental-real-estate-then-someones-got-to-pay-the-rent-and-it-aint-you</loc>
    <lastmod>2024-08-28T08:35:21Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-40-how-ethical-entrepreneurs-can-sell-more-while-keeping-their-values-intact</loc>
    <lastmod>2024-08-27T09:11:09Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-39-the-missing-between-your-expertise-and-making-an-impact</loc>
    <lastmod>2024-08-26T09:08:28Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-38-the-three-must-have-components-of-asking-for-referrals</loc>
    <lastmod>2024-08-21T07:45:26Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-37-selling-is-binary-say-the-gurus-and-theyre-wrong</loc>
    <lastmod>2024-08-20T08:02:19Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-36-deployed-strategic-empathy</loc>
    <lastmod>2024-08-19T08:33:06Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-35-never-convince-never-persuade</loc>
    <lastmod>2024-08-16T05:55:01Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-34-get-the-money-out-of-your-list</loc>
    <lastmod>2024-08-15T08:05:15Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-33-you-paid-how-much-and-youre-just-letting-it-go-to-waste</loc>
    <lastmod>2024-08-14T08:11:23Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-32-why-yes-obviously-you-should-just-build-without-a-foundation</loc>
    <lastmod>2024-08-13T09:40:59Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-31-get-your-leads-for-nothing-and-your-sales-for-free</loc>
    <lastmod>2024-08-12T08:08:50Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-30-precise-messaging-a-fast-hack-to-get-more-leads-and-sales</loc>
    <lastmod>2024-08-09T07:46:59Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-29-assets-levers-and-leverage</loc>
    <lastmod>2024-08-08T08:47:34Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-28-how-to-make-it-easy-to-buy</loc>
    <lastmod>2024-08-07T08:05:21Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-27-the-identity-piece-aka-how-to-reduce-the-cost-of-acquiring-clients</loc>
    <lastmod>2024-08-06T08:37:25Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-26-how-to-get-a-return-on-all-the-time-and-money-youve-invested-over-the-years</loc>
    <lastmod>2024-08-05T07:22:44Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-25-what-to-do-when-you-know-how-to-sell-once-youre-in-the-room</loc>
    <lastmod>2024-08-02T16:36:53Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-24-more-leads-or-more-profit</loc>
    <lastmod>2024-08-01T18:04:51Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-23-listen-to-the-signals</loc>
    <lastmod>2024-08-01T17:52:42Z</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-22-assets-and-leverage-your-client-list</loc>
    <lastmod>2024-07-30T10:01:30Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-21-create-more-sales-by-highlighting-problem-cost</loc>
    <lastmod>2024-07-30T09:40:14Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-20-how-to-handle-the-no</loc>
    <lastmod>2024-07-26T07:12:56Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-19-want-rapport-sell-to-shared-values</loc>
    <lastmod>2024-07-25T09:18:44Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-18-you-wont-get-the-deal-if-you-dont-get-your-buyer</loc>
    <lastmod>2024-07-24T09:08:30Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-17-nice-people-dont-get-a-hallpass</loc>
    <lastmod>2024-07-24T08:42:48Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-16-sales-for-the-pushy-and-sales-for-nice-people</loc>
    <lastmod>2024-07-22T07:46:28Z</lastmod>
    <priority>0.9</priority>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-15-selling-as-an-act-of-service</loc>
    <lastmod>2024-07-19T07:39:02Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/but-its-impossible-for-nice-people-to-be-good-at-selling</loc>
    <lastmod>2024-07-19T05:46:49Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-13-when-a-buyer-cant-decide-give-the-pay-up-or-put-up-message</loc>
    <lastmod>2024-07-17T06:55:58Z</lastmod>
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    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-12-is-this-a-now-problem-or-a-someday-problem</loc>
    <lastmod>2024-07-16T06:30:48Z</lastmod>
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  <url>
    <loc>https://sales-for-nice-people.transistor.fm/episodes/ep-11-how-to-start-a-sales-conversation</loc>
    <lastmod>2024-07-15T06:34:29Z</lastmod>
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